PPC 101: Understanding Pay-Per-Click Advertising and Google Ads
What is PPC? Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee every time one of their ads is clicked. It’s a way to buy visits to your site, rather than trying to earn those visits organically. PPC is a method that allows businesses to purchase visibility on search engines and other […]
Digital Marketing: Meaning, Types & Applications
What is Digital Marketing? Digital marketing is the method of advertising goods and services online using emails, social media, and websites. By focusing on potential customers where they spend their time online, it helps businesses connect with people online. It’s similar to advertising to a large internet audience through a virtual billboard. Over 4.6 billion […]