What is PPC?

Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee every time one of their ads is clicked. It’s a way to buy visits to your site, rather than trying to earn those visits organically. PPC is a method that allows businesses to purchase visibility on search engines and other digital platforms.   

Benefits of PPC

Benefits of PPC (Pay-Per-Click) Advertising

The Advantages of PPC (Pay-Per-Click) Advertising are as follows:

  1. Immediate Identification and Results

Search engine PPC advertisements show up quickly and provide immediate traffic and visibility. Perfect for marketing limited-time deals or new products.

  1. A Well-Selected Audience

Targeting particular users based on their geography, demographics, and keyword usage is possible using PPC. This makes sure that the appropriate people see your ads.

  1. Cost control and flexible budgeting

Set your budget, and pay only when a user clicks on your advertisement. Because of this, PPC is cost-effective and adaptable to your demands.

  1. Analytics and Measurable Outcomes

Keep track of clicks, impressions, and conversions with comprehensive reports. To enhance and optimize your campaigns, use this data.

  1. Increased Recognition of Brand

Your advertising raises brand awareness even if they are not clicked. Regular exposure boosts brand recognition and trust.

  1. Opportunities for Remarketing

Use customized advertisements to reach past website visitors.This encourages them to return and complete desired actions, boosting conversions.

  1. Benefit of Competition

Publish eye-catching advertisements and place bids on strategic keywords to outperform competitors. For an advantage, quickly adjust to changes in the market.

What is Google Ads

What is Google Ads?

Google Ads is an online advertising platform developed by Google, which enables companies to place advertisements on search engine results pages (SERPs) and other Google properties including YouTube, Gmail, and partner websites that are part of the Google Display Network.

Advertisers can use Google Ads to create text-based search advertisements, display ads (picture and video), YouTube video ads, shopping ads, and app promotion ads. Users see these ads according to their search queries, interests, demographics, and other targeting criteria set by the advertiser. 

Advertisers place bids on terms that are relevant to their industry, and users looking for those phrases see their ads. Advertisers on the site only pay when a user clicks on their ad according to the pay-per-click (PPC) approach.

Strong targeting and customisation tools are offered by Google Ads, enabling marketers to target particular audiences based on location, device type, language, and other parameters. Additionally, the platform provides comprehensive analytics and reporting tools to monitor the effectiveness of advertising campaigns and calculate return on investment (ROI).

How does PPC work in Google Ads?

  • Setting up your Google Ads account:

    Creating a Google Ads account is free and easy. It only takes a few minutes to sign up and start using the platform.

  • Defining your goals:

    Your goals could be Increasing website traffic, Boosting Online Sales, Generating leads, and knowing your goals to help you create better campaigns.

  • Targeting the right audience:

     Google Ads lets you target your ads to specific groups of people. You can select based on age, location, income and interests. 

  • Bidding Strategies:

    Google Ads uses an auction system to decide where your ads appear. You set the maximum amount you want to pay per click (CPC). Google considers your bid, ad quality, and other factors to place your ad. 

  • Creating Clickable Ads:

      Your ad copy needs to capture attention with limited space. Write clear, concise text that highlights what makes your offer special. Think of it as a small digital billboard including a strong call to action (CTA).

  • Landing pages:

     When someone clicks on your ad, they go to a landing page. This page should match the message of your ad and be easy to use, visually appealing, and designed to convert clicks into actions like sales or lead capture.

  • Tracking and Optimization:

     Google Ads provides detailed data on how your ads are performing. Use this information to improve your campaigns. If a keyword isn’t working, change it. If your ad isn’t getting clicks, rewrite it to better attract your audience.

By mastering these Google Ads basics, you can use it as a powerful tool for PPC advertising success. 

How to Do PPC with Google Ads?

Now that you understand the PPC wonder of Google Ads, let’s get started with the useful actions! Here’s a simplified explanation:

  • Finding the right keyword

Think of keywords as the keys to opening doors for your intended audience. Researching keywords is essential for PPC success. You can find out what terms and phrases people use to search for goods and services similar to yours by using tools like Google’s free Keyword Planner. 

Additionally, you will see an estimated price per click (CPC) and the frequency with which these keywords are searched (search volume). You can make sure your advertising shows up when people search for what you provide by selecting the appropriate keywords.

  • Managing Campaigns through Google Ads Dashboard

Google Ads provides a user-friendly dashboard to manage your PPC campaigns. Here, you can:

  • Create Eye-Catching Ad Groups:

    Group your advertisements according to topics, services, or items.

  • Create Smart Budgets:

    Determine the budget you have for your marketing.

  • Monitor the Sales:

    Track the number of people who click on your advertisement and complete the desired action like purchase, sign-up, or phone call

  • Analyze Performance Data:

    Get accurate data on the success of your campaign and identify areas that need work.

Also, Google AdWords provides a wide range of tools and lessons to help you along the way. Explore them without holding back to become an expert in PPC!


In today’s digital landscape, Google Ads is a powerful tool for businesses looking to increase their online visibility, drive more conversions, and grow their revenue. By understanding the benefits and basics of Google Ads PPC advertising, you can unlock the full potential of your online marketing efforts.

If you’re looking to take your Google Ads campaigns to the next level, consider contacting DeviceDoctorIndia, a trusted expert in Google Ads management.