Developing a Comprehensive E-Commerce Platform for Shences

Client Overview

Client: Shences
Website: shences.com
Industry: Footwear

About Shences:

 SHENCES  company specializes in the manufacturing and selling of fashionable and quality shoes. Being design and comfort enthusiasts with an eye for fashionable taste, we bring you our great selection of shoes. Hence, Each and every design selected is done by our team, strictly preparing only the best when it comes to design, style, and quality. Particularly, SHENCES store offers you casual sneakers, elegant heels, and even rugged boots for the proper selection. We have faith that the right shoes can make a garment look more enhancing and make one feel better. Get into SHENCES and elevate your shoe style now.

Initial Request

Shences came to us with specific need to create a solid e-commerce website that would enable customers to buy shoes conveniently. Therefore, They asked for the homepage to have subdivisions of shoe types like sandals, sneakers, boots, and espadrilles with a clean looking button for easy shopping.

The specific goals of Shences included:

1. Optimizing user experience that simplifies online shopping and makes it a pleasant experience.
2. Developing a brand layout that would be pleasing to the eyes and at the same time capture the image of the brand.
3. Optimizing the manner within which web sales are completed, to increase the number of completed transactions.
4. Enhancing internet presence and, therefore, growing the rate of organic traffic as a result of SEO and DMM initiatives.
5. Additionally, Making the website itself user-friendly and optimize it to fit on the screen of any device: laptop, tablets, and mobile phones.

Proposed Solutions

To meet Shences’ requirements, we proposed a comprehensive solution encompassing the following elements

1. E-Commerce Platform Development: create a fully functional e-commerce site that is safe and convenient for customers.
2. Category Pages: Concentrate on creating separate pages for all shoes’ types: sandals, sneakers, boots, and espadrilles – so the clients could have a convenient search.
3. Product Pages: Hence, Contain appealing images and descriptions of the product, various sizes if any, and the feedback from other clients.
4. Shopping Cart and Checkout: Hence, Online Shopping Web Design Checklist Currently, it is critical to apply clear calls-to-action, attractive buttons, and retainable colour choices to the website to make check out as smooth as possible.
5. Search and Filtering: Enhance the usage of buttons such as enhanced search and filter for customers to easily locate products they want to order.
6. Responsive Design: Make sure the website is fully responsive and that there is no issues with the experience and buying process for customers regardless of what kind of device they’re on.
7. Payment Gateway Integration: Thus, Exact multiple and more secure payment gateways to provide multiple choices for billing to the customers.
8. SEO and Marketing: Hence, The given guidelines refer to the necessity to improve the website’s SEO compatibility and market viable tools targeted at increasing its visitors and sales.

Development Process

1. Discovery Phase

It was only after a research study on the Shences’ brand, their target demographic, and competitors that a project was initiated. Hence, The main goals of the new website and the vision of Shences team were established after several meetings and brainstorming sessions. This phase included:

• Brand Analysis:

 In terms of the elements of brand knowledge, it is essential to establish what Shences is as a brand, its operational brand values, and its brand equity or differentiation factors.Hence,  Shences has coined its line with fashion-based comfortable and qualitative shoes as their fundamental goal. This is to always be evidenced in the layout and functioning of the website, that houses this identity.

• Target Audience:
  
  Defining the key consumer segment, which involved the target customers of the organization as buyers who want fashionable and comfortable shoes for different events. This demographic is also likely to shop online and care about a visually appealing design of the shopping environment.
  
• Competitor Analysis:
  
  Exploring competitors’ sites to see how other players in the arena operate, what exemplary usages look like, and where unique capabilities can be applied. With all these in mind concerning conventional social networking sites, also considered aspects that could be integrated, or enhanced in the Shenses’ site.

2. Design Phase

The design department made wireframes and mockups of the web site with aim at the clarity of the interface consistent with Shences’ branding. Key design considerations included:

• Visual Appeal: Creating a contemporary sophisticated look that reflects Shences’ array of fashionable footwear. We chose sequentially clear image dividing and beautiful font type, and the coordination of the color was also harmonious and persuasive.
• User-Friendly Interface: Making sure that there are clean menus and categories to noodles the website and very simple product pages. It was aimed at designing the store funnel so that the shoppers are not only willing but able to browse through and buy the products.
• Responsive Design: Hence, Optimizing the website for viewing on all devices; desktop, tablet, smartphone and others. This justified the need for elastic web designs and images that are aligned to the screen sizes in question.

We proposed a few designs to Shences for their input then we took their response and modify the designs accordingly. The last design had new category links for sandal, shoes, boots and espadrilles and a large ‘Shop now’ button that takes the user to the current season and bestsellers.

3. Development Phase

With the existing advanced e-commerce technologies, we designed the website such that; it could be faster, secure and easier to expand. Key development tasks included:

• Platform Selection: Selecting the reliable and suitable e-commerce software and selecting the needed options as the basis for the future development. I chose a software that is famous for its versatility, high expandability and simple Content Management System. 
• Category Pages: It is important to create specific pages for every shoe type and ensure that they are easy to find and contain-good pictures. Every page included a list of the favorites, besides employing size, color and price options. 
• Product Pages: Having multiple pictures and descriptions of the product that you want to sell, its size, and customer feedback about it. We integrated zoom capability so that customers can view products in a scrutinized manner and added size charts to help them decide on the best items to acquire. 
• Shopping Cart and Checkout: Ensuring the needed functionality of a shopping cart and check-out with such elements as guest check-out, several payment methods, auto-fill of addresses. Another priority was to avoid any issues which may lead to cart abandonment and the process had to be made as smooth as possible. 
• Search and Filtering: Offering opportunity to use more advanced search filters in order to make easier to find the necessary goods by the customers. Hence, This involved, a search bar that had a suggest function and filter by category, size, color, and price range. 
• Security: Correcting basic website mistakes such as not having SSL certificates, no secure payment options, and no security patches as and when required. Hence, To promote and gain customers’ trust, we gave much attention to data and adhered to the standards of the industry.
  

4. Testing Phase

Thorough testing done was done with an aim of making sure the website was free of bugs and was easily navigable. Testing activities included:

• Functional Testing:
  To ensure that all of the developed features and functions on the site, such as the different types of product pages, search function, filters, shopping cart, checkout processes, and payment interface, are functional.

• Usability Testing:
  The other activity that carried out was usability test to ensure that nobody found the website difficult to navigate through. Since it is a business to consumer model, we interviewed some of the consumers in an attempt to discover bottlenecks.

• Performance Testing:
  Determining the stability of the website based on conditions such as the load test to check on how it would relatively perform on a large number of visitors. We produced and organized the pages in order to guarantee quick load times.

• Cross-Browser Testing:
  Therefore, We Conducting cross-browser check-up which involves functionally approving the website on all operating browsers, which include chrome, Firefox, Safari, and Edge.

• Responsive Testing:
  Congruently, it aimed at making the websites well-designed and properly functioning on the desktop, tablet, and smartphone. The last functionality we have checked was the responsive one, and to do it, we have applied modifications to the website on different screen sizes and resolutions.

5. Launch Phase

After getting Shences’ approval, we deployed the website and continued observing its analytics and making appropriate changes in order to enhance the speed and the usability of the site. Post-launch activities included

• Monitoring:
  
  Buffering check – Hence, using some tools, webmasters should keep checking their websites with respect to the pages loading time, the server reactions in loading pages, and the behavior of those who use the site. Web analytics tools helped us to define the most important performance indicators and find out the factors of improvement.

• Optimization:
  
  Constant fine-tuning for the website with an intention on continuously achieving better results based on the information that is gathered as well as the feedback that is received. Hence, This comprised of optimizing of the search mechanism, decrease loading time of a page and many more.

• Support and Maintenance:
  
  Continued care and feeding for the site to ensure that it would remain free from malicious problems, technologically current, and capable of proper functioning. Additionally, These were updates to the security features, fixes to the program bugs and adjustment to the software features.

Results

Thus, we came up with the main idea of working with Shences to improve the further development of a rather solid and profound e-commerce platform for the company and its hard-arounded brand values and objectives. Thus, we managed to support Shences and bring them to a new level of Internet presence which means they receive the certain business outcomes in result of our work based on principles of design, user experience, and functionality.

Following the changes, the Shences has all the necessary tools to attract and maintain its customers, providing the products of a high standard and unique designs, through a comprehensively and friendly, and secure web-site for shopping. The substantial practice area designated as uniquely for Sandals, Sneakers, Boots, and Espadrilles, as well as the large ‘Shop Now’ button provided the customers with an easy way to search and purchase their products.

Here we are providing the consequential service of sustaining, updating, and enhancing the parameters of the website. We remain actively engaged with Shences for further development, integration of new options, enhancement of usability, and increase in traffic.

Hence, This project demonstrates how our firm can design and implement full-scale e-commerce solutions that effectively address our clients’ requirements and produce tangible outcomes. We are glad to further hold the relations with Shences and anticipate the further growth and achievement in the shoe market.

FAQS

1. What types of shoes does Shences offer?

Ans:Shences has an exquisite selection of chic and well-made shoes, casual, formal, work, party, wedding and travel shoes such as sneakers, heels, boots and espadrilles.

2. What was the main goal of the new Shences website?

Ans:The major objective was to design a website that provides easy access to the shoes and where the customers can navigate to an easy buying process and Hence,  there are individual pages for every type of shoes and an easy to find “shop now” button.

3. How does the website enhance the shopping experience?

Ans:Therefore, The website has well-designed and easy to use menu bar, clear product descriptions and large images, straightforward and easy to complete ordering process, clean, clear layout of the products, simple and efficient keyword search and sorting options that all enhance the pleasant shopping experience.

4. What security measures are in place on the Shences website?

Ans: Hence, The website has integrated SSL certificates, secure payment options, and timely update of security that helps in safeguarding the customer information and their transactions.

5. How can customers contact Shences for support?

Ans:Customers can use the Contact the Webmaster link at the bottom of the Web-page that gives email addresses and phone numbers of Shences as well as the contact form.