Client: Maitri Hospital
Development Partner: Device Doctor India

 

Introduction

Maitri Hospital is one of the most reputed 160-bed super specialty hospitals established in Kota, Rajasthan, in 2008. Due to its commitment to offering compassionate patient care, embracing modern technology and a team of qualified doctors, the hospital has been offering a broad range of services in neurosurgery, urology, pediatrics, Orthopaedics and many others. In order to have a good online presence and to give easy access to patients and other cons, Maitri Hospital collaborated with Device Doctor India, a leading web designing and SEO company, to develop a professional and functional website in consonance with its vision and philosophy.

 

Client’s Initial Requirements

Apparently, Maitri Hospital wanted a unified digital interface that would be informative and engage both patients and their families, as well as the other healthcare stakeholders. The hospital envisioned a website that would

  • Embrace the organizational business mandate, care, concern, and quality.
  • Contains information about the services offered, the doctors involved, and the facilities it has.
  • Improve the usability of the site so that the users are able to locate what they are looking for easily.
  • To be a source of information to the patients, such as visitor information, testimonies of other patients, and tours around the hospital.
  • Demonstrate relationships and business affiliations with other medical facilities.
  • The website should have an interactive contact us page as well as a ‘careers’ tab for anyone willing to join the team.

The website needed to include several sections: Hence, our main tabs of our practice are Home, About Us, Patients and Visitors, Our Facilities, Exclusive Partner Clinics, Image Gallery, Our Blog, Contact Us and Jobs & Careers.

Hospital Website Development

Challenges and Objectives

Device Doctor India faced the challenge of designing and developing a website that would:

  1. Being creative and comprehensive, the message outlines the aim to communicate Maitri Hospital’s reputation and main values clearly.
  2. Hence, complete the integration of a large amount of information belonging to different specialties and departments.
  3. Ensure that every user, whether a patient, a health care provider, or a partner, is given a positive experience.
  4. Make its appearance look contemporary but at the same time keep the website design visually friendly and suitable for any portable devices that the user might be using.
  5. To achieve a high click-through rate and frequent visits from customers, it is important to have high visibility on the search engines by opting for SEO and SEO-friendly content.

 

Proposed Solution by Device Doctor India

To address these challenges, Device Doctor India proposed a comprehensive strategy that included the following key components:

 

  1. Website Architecture and Design:
    • Homepage:

      Therefore, A neat, clean and professional look to the layout of Maitri Hospital with basic details about the institution, like a brief description regarding its specialties, news, achievements that are current, highlights, and links to the essential parts of the site.

       

    • About Us

      The organized section consisted of history, mission, vision statements of the hospital and subsections such as “About Hospital,” “Our Director,”Doctors,” and ‘Director’s Message.” Here, the key purpose of this section was to gain the confidence of the visitors.

       

    • Patients and Visitors:

      A comprehensive page containing precautions to be taken while visiting, patients’ experiences, a video tour of the hospital, TPA’s and insurance details.

       

    • Facilities

      Thus, reports of extended descriptions of clinical and non-clinical facilities pay much attention to the services offered by the hospital.

       

    • Partner Clinics

      Therefore, a special section will focus on the other healthcare centers like Singhvi Clinic, Ratna Nursing Home, Urology Clinic, Sharda Children’s Hospital, and Maitri Institute of Medical Sciences.

       

    • Gallery:

      A repository of images of the hospital’s physical structure, developments and pertinent activities undertaken by or involving patients.

       

    • Blog:

      Hence, An educational tool where the hospital posts useful information, healthcare tips, the latest news and other updates.

       

    • Contact Us:

      Therefore, A simple page containing a contact form, a map with the facility’s location, and emergency contact information.

       

    • Career:

      A section where applicants will be able to find information regarding current vacancies as well as the application process for the positions.

       

  2. User-centric Design and Navigation:

    • Device Doctor India paid great attention to the page layout, thus, it took only one click to reach any section from the home page. In addition, a responsive design was use to enhance display on all devices, whether personal computers, tablets or mobiles.

  3. SEO and Content Optimization:

    • The contents presented on the website were written with special consideration given to the appropriate keywords to be included with a view of enhancing the position of the website. Some of the optimizing factors included the general elements such as meta descriptions, title tags, and alt text tags.

  4. Development of a robust backend:

    • Thereby, the current web design of Device Doctor India included the usage of a content management system or CMS, to allow for easy updates on the site. Hence, The content management system was adapted to the requirements of the Maitri Hospital, meaning everyone can edit the existing content, add new blog articles, or manage the job vacancies section without any programming skills.

  5. Security and Performance Enhancements:

    • It was designed with strong secure features, especially the SSL encryption, to ensure that patients’s data is not disclose to the wrong people. Moreover, professional optimizations to performance like cache and image sizing were used to make images load faster.
      Hospital Website Development

Development Process

 

The development process for Maitri Hospital’s website was structured into several stages:

 

1. Discovery and Planning:

  • Therefore, As for the needs, target audience and brand image of Maitri Hospital, Device Doctor India consulted with the management team of Maitri Hospital several times. This phase involved analyzing competitors’ websites, patient portalsand most relevant practices regarding website development to come up with the best website development plan.

2. Wiring and prototyping:

  • Thus, collecting all the relevant information, Device Doctor India made wireframes to describe the site structure. therefore, These wireframes were taken to the client to give feedback and seal his or her stamp on them. Subsequently, a series of prototypes were created to illustrate the design and features that would be implemented under the new design plans if final decisions were made on the design.

 

3. Design and Development:

  • The next stage that followed upon the approval of wireframes and prototypes was the design and development stage. Therefore, Maitri Hospital branding, including colors, fonts and images that were use in the design of the visual elements, matched the branding. At the same time, the development process started with creating the website using current technologies for the better responsiveness and scalability of the site.

 

4. Content Creation and SEO Optimization:

  • Writing for the different sections was done with the aim of providing relevant content that would engage the target audience as well as being segmentally optimized. Words friendly to the patients were use so that people could relate to Maitri Hospital as a caring institution.

 

5. Testing and quality assurance:

  • It also went through various tests in which the compatibility of the web site was test on different browsers and devices. Some of the functional tests performed were to verify all the links, forms and buttons available on the website. Other tests done include the performance testing to ensure that the website loads fast and is user-friendly.

 

6. Launch and Post-Launch Support:

  • The purposeful website was then develope and was finally launch after receiving the initial approval from Maitri Hospital. Device Doctor India also made training sessions for the hospital’s staff on how to use the CMS they developed, and even after they had launched the new site, they offered a mode of support whereby they could fix any problems identified while making further enhancements where necessary.

 

Results and Impact

 

The new website successfully met all of Maitri Hospital’s objectives, resulting in:

 

  • Enhanced Online Presence: It was seen that the targets of clearly stating the specialties, values and services of the hospital on the website were achieve, thus meaning more online traffic and engagement.
  • Improved User Experience: Hence, Users could easily get to the desired information without any complications, which, in turn led to an increased rate of returns and a longer amount of time spent on the site.
  • Increased patient inquiries: The analysis of the contact us page along with search engine optimization led to a higher demand of patients who enquired or booked an appointment.
  • Stronger Community Engagement: Thus, The main areas of community engagement were the “Happy Patient Stories,” and the “Blog” section proved that the hospital was caring for the patients.
  • Streamlined Hiring Process: Under the ‘Career’ segment, it was easy to place an advertisement for a certain position and have the qualified applicants apply for the job, thus cutting short the recruitment process.

Conclusion

 

The project collaboration between Maitri Hospital and Device Doctor India achieved an impactful, knowledgeable, and easy-to-use website meeting the hospital’s vision of enhancing the health care system in society. Overall, the website has helped in the growth of Maitri Hospital and has also helped in the growth of its reach, communication with patients, as well as other related aspects.

Therefore, with the help of Device Doctor India, the Maitri Hospital becomes an avant-garde healthcare institution in terms of digital services in Kota, providing people with the necessary information and useful resources at their fingertips.

 

Why Choose Device Doctor India?

 

Therefore, Device Doctor India is a top-most web development and marketing company that offers industry-specific solutions to clients. An understanding of user requirements, responsiveness, and search engine optimization makes Device Doctor India work towards creating the perfect platform for businesses to succeed in their endeavors. Website-oriented goals are also evident in the success of Maitri Hospital’s website—an example of a company that successfully creates functional, beautiful and easily navigable websites for its target demographic.

 

FAQs

 

Q-1 Why did Maitri Hospital choose Device Doctor India?

Ans- For their specialization in designs that are user-friendly, responsive and SEO friendly.

Q-2 What was the goal of the new website?

Ans- to achieve better views, to make access to information easier and to make a user friendly website.

Q-3 How was the website optimize for SEO?

Ans- Through keywords linked with its meta tags and fast page loading time.

Q-4 What were the main challenges?

Ans- Managing huge amounts of data and delivering to the client intuitive interface and high response rate

Q-5 What impact did the new website have?
Ans- Enhanced web presence, enhanced patients’ inquiries, and enhanced interaction with them.