Medical treatments and cosmetic treatments are really two different businesses running under one clinic name, patients search for them differently, and they cost differently to advertise. Running both under one Google Ads campaign is the single biggest reason dermatology practices waste money on ads. We manage Google Ads for dermatologists by keeping medical and cosmetic campaigns completely separate, so each one is judged fairly on its own numbers.
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| Medical Treatments | Cosmetic Treatments | |
| Example searches | eczema treatment, psoriasis specialist | Botox near me, filler consultation |
| Typical cost per click | ₹15 – ₹40 | ₹40 – ₹100+ |
| Patient mindset | Wants an answer fast, often worried | Comparing options, takes time to decide |
| What works best | Search ads, “call now” ads | Search ads plus follow-up retargeting ads |
| Typical cost per new inquiry | ₹300 – ₹900 | Higher, but usually worth it since these treatments earn more per patient |
Here is why mixing them hurts you: if you run one combined campaign, the medical searches convert fast and cheap, which makes your overall numbers look fine, while the cosmetic side is quietly burning money on expensive clicks that were never given a fair chance to convert on their own. Keeping them separate means you can actually see, and fix, whichever side is underperforming.
For medical conditions: eczema treatment near me, psoriasis specialist [city], skin cancer screening, acne treatment dermatologist
For cosmetic treatments: Botox near me, filler consultation [city], laser skin resurfacing, chemical peel [city]
Each group gets its own campaign, its own budget, and its own landing page, so you always know which one is working and which one needs attention.
As a starting point, most dermatology practices in India see workable results with a monthly budget of roughly ₹15,000 to ₹1,50,000, depending on your city and how many other clinics are advertising for the same treatments.
New patient inquiries for medical treatments typically cost ₹300 to ₹900 each once the campaign is running well. Cosmetic campaigns often cost more per inquiry, but this is usually worth it since a single Botox or filler patient is worth far more than what you spent to reach them.
Spending too little each month makes it hard for Google’s system to learn what works, so results stay inconsistent.
Before writing a single ad, we tell Google what a “successful” result looks like for your clinic, usually a call, a booking form, or a WhatsApp message, so the system spends your budget chasing real patient inquiries instead of just clicks.
We group your ads by treatment or condition- acne, psoriasis, Botox, filler- rather than one big mixed group for everything. This keeps each ad closely matched to what the person actually searched for, which also tends to lower your cost per click.
Google ads have a headline (a short, bold line) and description text (a couple of supporting lines) with strict character limits, so every word has to earn its place.
Example headlines:
Example description: “Experienced, board-certified dermatologists treating skin conditions and cosmetic concerns. Insurance accepted. Book your consultation today.”
We add extra clickable links under your main ad, things like “Book an Appointment,” “Meet Our Doctors,” or “Before and After Photos,” along with your phone number and location. These make your ad bigger and more useful on the results page, and they do not cost anything extra per click.
This is the step most agencies skip or get wrong, and it decides whether your monthly report shows real results or just guesses. We set up tracking for every way a patient can reach you through the ad:
Once tracking is confirmed working correctly, we launch the campaign and check it closely for the first two to three days to catch any problems early, before much budget is spent.
For the first two weeks, we review daily which searches are actually bringing in patients versus which ones are just wasting clicks, and adjust the campaign accordingly.
We build every account with the medical-versus-cosmetic split from the very first day, instead of discovering the problem later once budget has already been wasted.
Tracking is set up and verified before any ads go live, so your monthly report reflects real new patients, not inflated numbers padded with wrong-number calls and existing patients.
We keep reporting simple: how many new patients came in, and what each one cost, by campaign.
Google Ads works best alongside SEO and a fast, trust-building website. SEO builds long-term visibility while ads deliver new patients immediately, and your website needs to convert that traffic once patients arrive.
→ See our Lead Generation for Dermatologists overview
→ See our Dermatology Website Design services
We manage Google Ads campaigns that bring in real new patients without wasting your budget on the wrong audience.
Email info@devicedoctorindia.in.
Call us at +91 81144 71036
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They are priced differently and patients act differently, so their bad looks are disguised by faster, cheaper medical leads.
Depending on the city and competition, most practices start to yield some results after ₹15,000 to ₹1,50,000 per month.
Medical treatment campaigns can be from ₹300 to ₹900 per inquiry, and cosmetic campaigns can be more expensive but are typically more valuable.
Most cosmetic patients don’t make their decision at their initial appointment. Retargeting will help keep your clinic in their front of mind while they are still in the decision-making process, and it will cost you considerably less than reaching a brand new person.
Call tracking tools and we review each lead source, which means that a wrong number, existing patients and out of area contacts are not counted in the number of new patient leads.
