A D-U-N-S number is one of the most valuable identifiers that a business can have. Regardless of whether it is required for Apple Developer enrollment, Google Play Console verification, vendor onboarding, business loans, international trade, or following corporate compliance, your D-U-N-S profile will need to be accurate and current.
However, many Indian organizations encounter a shared problem:
The information displayed on their D-U-N-S business profile is incorrect, out of date, incomplete, or inconsistent.
This affects verification, causes delays in approvals, and creates issues when working with international partners.
The good news is it is free and easy to update or change the information on your D-U-N-S profile if you follow the correct path.
In this blog, you can find all the information, guidance, and direction you need to update your D-U-N-S number details from India, including a complete process, anticipated timelines, documentation required, and common errors to avoid.
Understanding Your D-U-N-S Number and Business Profile
A D-U-N-S number is a unique nine-digit number issued by Dun & Bradstreet (D&B). It contains your company profile information in the D&B Global database, including:
- Your legal business name
- Your business address
- Your business structure (sole proprietor, partnership, LLP, Pvt Ltd)
- Owners/director information
- Contact information
- Operational status
- Your financial / credit information (depending on business size)
Your profile should always match government-verified information. Even if the variations are truly minor (spelling differences or differences in addresses), you could be flagged for verification failures.
Why You May Need to Update or Correct Your D-U-N-S Profile
Many businesses in India discover that their D&B profile displays incorrect information or doesn’t contain recent changes. The most common issues include:
- Your business has changed its address or location.
- Your business has changed its legal name.
- The ownership structure has changed.
- The profile contains old phone numbers or inactive emails.
- There is a spelling error in your business name.
- The industry classification does not reflect the current business description.
- There are duplicate business profiles in the D&B system.
- You were not verified in your Google Play Console or Apple Developer account due to a mismatch.
Any one of these problems can slow down your business processes. Making corrections ensures that you will have a proper verification with good credit reporting.
Step-by-Step Process to Update or Correct Your D-U-N-S Number Profile
Updating your D-U-N-S information from India is fundamentally easy when you do it correctly. This is a step-by-step protocol in terms of correcting and/or updating:
Step 1: Search Your Business on the D&B Portal
The first thing you need to do before requesting updates or corrections is to find your existing D-U-N-S profile.
Locate at D&B India directory and search with the following:
- Legal name of business
- Name as registered by the PAN
- Registered address
- Existing D-U-N-S number (if you have one)
This helps you identify if:
- In case there is D-U-N-S number already.
- If there are duplications
- In case the information posted is not recent or wrong.
After landing on your listing, you may start your update request.
Step 2: Initiate a D-U-N-S Profile Update Request
After having confirmed your listing, go to the D&B Update/Modify form.
You’ll be asked to provide:
- Business name
- D-U-N-S number that you have already
- Your full name
- Your designation (owner, director or authorized signatory)
- The contact email and contact number
- What specifically needs to be corrected
It very important that you clearly state everything that needs revising.
Step 3: Submit Required Documents
D&B requires to back your corrections with supporting documents.
The records that you will provide have to be in line with the specifics that you request to be changed.
Accepted documents include:
- GST Certificate
- Udyam Registration
- Shop & Establishment Licence
- Partnership Deed or MOA/AOA
- Certificate of Incorporation represents a written document that confirms the organization’s existence.<|human|>Certificate of Incorporation is a piece of written material that attests to the existence of an organization.
- Electricity bill to check address (where necessary)
- Business PAN card (LLP/Pvt Ltd).
- ID contact to be verified is the owner/director ID.
In case of address or name changes, it has to be indicated in the document.
Step 4: Verification Call or Email by D&B
Once you have placed the update request, D&B will make a phone call or email to address
- Additional clarification
- Identity verification
- Document confirmation
- Business activity confirmation
- Cross-matching with government databases
Please make sure both your phone number and email are current, as this is an important process step.
Step 5: Profile Update and Database Synchronization
Once the verification is successfully completed, your profile will then be updated by D&B.
This process can take:
- 3 to 7 days for basic correction changes
- 7 to 14 days for large correction changes
- Up to 30 days if there was discrepancy
After the update, the new information propagates across databases like:
- Apple Developer
- Google Play Console
- SAP Ariba
- Amazon Global
- Credit reporting agencies (in some cases)
Common Problems Businesses Face When Updating D-U-N-S Details
While it’s a relatively simple process, many companies encounter delays. The most common scenarios, cited by our clients, are as follows:
- The legal business name being submitted is not the same as the name on documents.
- The proof of address is either former or incomplete.
- The trade name is written instead of the registered name.
- Sole proprietors upload personal documents and not documents from the business.
- The documents submitted are unclear.
- There are duplicates on the system with different spellings.
- The contact could not be verified because the phone number was inactive.
- Another common scenario is when the Google Play Console asks for exact match data, which businesses fail to answer.
Recognizing these scenarios will help you prepare the correct documents before submitting a D-U-N-S number change request.
How to Ensure Your D-U-N-S Profile Always Stays Updated
Keeping your business profile updated will help eliminate any verification problems later:
- Update your D&B profile whenever you start using the company address or change its structure.
- Use the same business name format wherever you use it (GST, PAN, MSME, D&B).
- Check your D-U-N-S listing at least once a year.
- Never use short forms or abbreviate when writing the business name.
- Nature’s Triangle provides contact information to D&B on changes in contact details and branches.
An updated and accurate profile lends credibility globally to your business.
Why Updating Your D-U-N-S Number Is Important for Digital Platforms
Several online platforms have D-U-N-S data for verification purposes. If your information is incorrect, it can lead to:
- Apple Developer account rejection
- Google Play Console business verification may be denied
- Trade credit delays
- Rejected vendor onboarding
- Limited global market entry
- Unable to register on B2B portals
The accuracy of your D-U-N-S information helps you avoid delays that might impede productivity to your business.
How Device Doctor India Helps Businesses with D-U-N-S Profile Updates
Most businesses have been unsuccessful at correcting a D-U-N-S profile due to mismatching documents, differing data, or not passing verification.
Device Doctor India offers complete support with:
- Updating and correcting D-U-N-S profiles
- Document preparation
- Removing duplicates D-U-N-S numbers
- Matching Google Play or Apple Developer D-U-N-S
- Correcting addresses or names
- Fast-tracking support
- End-to-end application support
Their team supports your business profile matching the government records, and does so without delays to the verification process.
If you want the D-U-N-S details to be correct on the first attempt, their experienced team can help you from initiation through to completion of the process.
Conclusion
It is critical to update or rectify your D-U-N-S number profile to be utilized efficiently for business, within an easy-to-follow digital verification process, and for international credibility. Any inaccuracy, including minor typographical, may cause a delay in approvals from Google Play Console and Apple Developer.
If your business is in India and you have the correct documentation and are familiar with the process, you can get your profile updated without difficulty. If you would like assistance, Device Doctor India can take care of the entire process and ensure your company’s information is updated without significant delay.
Frequently Asked Questions
Yes, it is possible to request correction using the official D&B India site by any person, however, most companies would rather submit a request through Gestalt to prevent any inconveniences based on mismatch or delays.
There will be no charge associated with basic updates, but there will be optional service charges related to faster processing time or verification based on D&B policy.
One week can suffice to make simple corrections. But more significant change or error may require up to 30 days.
Yes, even an individual proprietor will be needed to provide a business document to verify the information filled, like a GST certificate, Udyam certificate or Shop and Establishment License.
No. Apple and Google update their databases on a periodic basis and therefore, it can take several days to take effect.
