If you plan to upload your app as a business through the Google Play Console, one key requirement that you will likely come across is a D-U-N-S Number. Many developers are unclear about what this is, why it is required, and how to get one in India.
In this guide, we will take you step by step through the entire process of getting a D-U-N-S Number for Google Play Console business verification in 2025.
What Is a D-U-N-S Number?
A D-U-N-S (Data Universal Numbering System) Number is a nine-digit unique business identification number created by Dun & Bradstreet (D&B) that’s recognizable anywhere in the world to verify the existence, legitimacy, and information of a business.
It can be understood as a business ‘Aadhaar card’, or an identification number for businesses that can be used by other companies, government agencies, and population organizations to confirm the legitimacy of the business.
Every D-U-N-S Number is unique to a single business entity and known globally by organizations such as Google, Apple, the United Nations, etc.
Why Google Play Console Requires a D-U-N-S Number
If you are registering as an organization or business in the Google Play Console, Google must verify that the organization or company exists.
The D-U-N-S number verifies. It shows that your company is a real, verified, and authorized organization that can publish apps in Google Play under that registered business name.
That is important to:
- Verify your business identity around the world
- Create confidence with Google and users of your app
- Allows you to manage your apps under an authorized business name
- Make tax and payment verification easier
- Fulfill Google requirements
If you do not submit a D-U-N-S number with your verification request, it is very likely your request will be denied.
Who Issues the D-U-N-S Number in India?
In India, Dun & Bradstreet India is the official representative of the Dun & Bradstreet Corporation (USA) and issues D-U-N-S numbers.
You can complete the application directly on the Dun & Bradstreet India site and receive a D-U-N-S number after it is verified.
Documents Required for D-U-N-S Number Registration
Get the following documents handy before applying:
- Business Registration Validation – Certificate of Incorporation / GST certificate / Udyam / MSME certificate
- Company PAN Card
- Address verification – Utility bill, lease, owner property tax receipts
- Authorized person ID verification – Authorized person’s Aadhaar card or company representative’s passport
- Contact Information – Registered business email with registered phone number
When you have these documents on hand, your application will not drag out.
Step-by-Step Process to Get a D-U-N-S Number for Google Play Console
Let’s go through the process step by step:
Step 1: Visit Dun & Bradstreet India’s Website
Navigate to the official site of Dun & Bradstreet India, where you will be able to apply for a new D-U-N-S Number in an online format. There will be an option for “Get a D-U-N-S Number,” where there may be more than one option listed in the business registration or company verification categories.
Step 2: Choose the Right Application Type
You will see different options that would appear based on your business classification:
- Private Limited Company
- Partnership or LLP
- Proprietorship
- MSME or Startup
Select the one that best applies to your company.
Step 3: Fill Out the Application Form
Enter your:
- Business name (exactly as per your legal documents)
- Business address
- Nature of business
- Contact details
- Authorized person details
Ensure all details are consistent with what is on file. Even small errors (such as spelling) or differences between your address or name could cause delays in the verification process.
Step 4: Upload Supporting Documents
Upload all of the necessary documents you’ve gathered or mentioned above. Make sure scanned copies are readable.
Step 5: Submit the Application
When you are done filling out all of the information and uploading documents, check your form one more time, and during this step submit your service request.
You will pick up a confirming email after.
Step 6: Verification by Dun & Bradstreet
Dun & Bradstreet will review your application and may contact you for clarification or to obtain additional information.
During this step, they will verify your:
- Business existence
- Address authenticity
- Registration documents
If everything is in order, a D-U-N-S Number will be generated.
Step 7: Receive Your D-U-N-S Number
If your business is approved after verification, you will receive your unique 9-digit D-U-N-S Number via email from Dun & Bradstreet.
Keep this number stored and safe – you will need this number during your verification process with your Google Play Console.
How Long Does It Take to Get a D-U-N-S Number in India?
The time it takes to process an application depends on the correctness of the information provided and verifying the documentation. You’ll generally receive the number in:
- Normal Processing: 10-14 business days
- Express Processing (Paid): 2-3 business days
This option, if you need to have your D-U-N-S Number promptly for business verification on the Google Play Console, is respectful for users of Dun & Bradstreet for an expedited service.
How to Use the D-U-N-S Number for Google Play Console Business Verification
After you have your D-U-N-S Number, here is how to use it to verify your business on the Google Play Console:
- Log in to the Google Play Console
- Go to Developer Account → Account Details
- Tap Verify Business
- Enter your Legal Business Name, Address, and D-U-N-S Number
- Submit.
Google will now auto-cross-check your business details with their database, which is operated by Dun & Bradstreet, and approve your business account to be used to publish apps under your organization’s legal name.
Common Mistakes to Avoid During Application
To ensure that your application for a D-U-N-S Number does not get rejected or delayed:
- Don’t use private details for verification
- Don’t use an older or mismatched address
- Verify your business registration with mutual information
- Ensure contact details are active and correct
Accuracy is key — Dun & Bradstreet validates each field against government databases.
Benefits of Having a D-U-N-S Number Beyond Google Play
Most developers register for a D-U-N-S Number for verification on Google Play, but there are several long-term advantages for businesses in having a D-U-N-S Number.
- Global Business Registration – Your business becomes a part of a directory of businesses that have been verified globally.
- Establishing a Credit Profile – This helps with establishing business credit.
- Convenient Partner Verification – Other organizations can easily verify your business.
- Eligibility for Global Platforms – It is a requirement for Apple Developer, Amazon Business, and other platforms.
- Enhanced Credibility – It adds trustworthiness and transparency to your brand.
Even beyond Google Play, a D-U-N-S Number is advantageous in many ways.
How Device Doctor India Helps You Get a D-U-N-S Number
Device Doctor India is a business solutions and digital service company that makes it easy for startups and businesses to manage everything, including company setup, registration on Google Play Console, and applying for a D-U-N-S Number.
Here is how the team makes it easier for you:
- Full Service Company – Everything needed from documentation to application submission
- Document Verification – They will be sure that all details match the government records
- Faster Processing of Application – They will help you avoid delays and rejections
- Integration with Google Play Console – Assistance with verification of business with Google Play
- Global Business Support – Guidance in using your D-U-N-S for Apple, Amazon, and more
With Device Doctor India, you will not have to worry about anything paperwork-related or waiting for updates — it is done for you, step by step.
Yes, you will need a D-U-N-S Number to verify your business when creating your Play Console account as a business or organization.
It typically takes 10–14 business days for standard processing, and 2-3 business days for the express service.
No, D-U-N-S Numbers are only available to legally registered businesses or organizations. Individual developers can register on Google Play as “personal” accounts.
The standard D-U-N-S Number is free, but Dun & Bradstreet may charge a fee for express processing and/or priority support.
Make sure to check your D-U-N-S profile for your business on Dun & Bradstreet’s website and update your business information to match exactly what is on the official documentation for your business when you resubmit for verification.
