People today are shop online and a business needs to outcompete others in the market for the customer to place an order. It would be impossible to mention all the tools which are powerful but one of the most useful tool one can use is Google Ads tool. Well implementing the use of Google Ads can help you to achieve better results of sales and more enhanced revenues as you gain more traffic in your web. However, in this all-encompassing article, we’re going to explore how exactly Google Ads for sales and revenue functions, why this method of advertising is profitable for your business, and what steps you should take to guarantee the highest ROI.


Understanding Google Ads

Google Ads, previously Google AdWords, is one the internet advertising services, which were created by Google. They use Adwords since it helps in creating Ads that show up on Google’s search engine and other related Google services. The Google Ads function on a Pay Per Click basis – this is applicable that a cost will be incurred for every click on the ad. It is also economical, wherein you only have to pay for the number of clicks that means you are only paying for exposures to your ad to the right audience.

Using Google Ads to Increase Sales and Revenue

Benefits of Using Google Ads


  1. Increased Visibility and Reach


  • Wide Audience
    Google is the leading search engine used all over the world and receives more than 3. The number of searches which is performed in a single day is approximately 5 billion. This is a great chance to attract huge attention because such a platform can involve numerous users.


  • Targeting Options:
    Google Ads provides accurate targeting features, to segment your audience by gender, age, region or type of the device used.


  1. Cost-Effective Advertising
  • Budget Control: This means that you can decide on how much you would wish to spend on your advertisements fully. Establish and review the limits on spending on a daily or monthly basis if possible.
  • Pay-Per-Click: This makes it possible for you only to be charged when your ad is clicked by a viewer, which in essence means that only active attention is paid to it and required investment is made on it.


  1. Measurable Results


  • Detailed Analytics: Google Ads offers detailed analytics of the ads with information on impressions, clicks, conversion rates, and so on. These innovative features facilitate the evaluation of the return on investment and the improvement of the campaigns.
  • Conversion Tracking: Monitor concrete behavioral responses of the users visiting your site after clicking on the advertisements, for Example, purchases and sign-ups.
  1. Flexibility and Scalability
  • Ad Formats: Select from popular ad types; text, display, video, and shopping ads depending on your company’s objectives.
  • Scalable Campaigns: Depend on budget limitations at the initiation of the campaign but gradually increase the budget depending on the outcome recorded.

Using Google Ads to Increase Sales and Revenue

How Google Ads Works


Google Ads functioning is based on the auction model. Google then takes the keyword or phrase entered by a user and passes it to advertisers who then return relevant ads. The ads are ranked based on two main factors:The ads are ranked based on two main factors:


  • Bid Amount: The highest amount of money the advertiser is willing to spend to get a click.
  • Quality Score: It translates into a cv, that estimates the importance and relevancy of the advert, keywords and the page where the ad leads to.

Website promoters whose ad’s quality, and bid amountsing are higher have a greater chance of posting their ads on the top of the search results.


Keyword Match Types in Google Ads


Concerning the Adwords, the choice of words that you want to appear next to your advertising and their types is vital. Google Ads offers three main keyword match types:Google Ads offers three main keyword match types:


  1. Exact Match Keywords

These keywords create ads that are published only when the user’s search expression is the same as the keyword or a modification of it. This match type is suitable where one wants to target the specific website and individual people but receives few visitors.


Example: If your exact match keyword is [men’s leather shoes], your ad shows up for the search such as: Men’s leather shoes or Leather shoes for men.


  1. Phrase Match Keywords

Phrase match keywords show the ad to a user if the keyword phrase or its close variation with added words before or after the phrase forms the base of the user’s search query. This match type is slightly more controlled than the ‘any’ match type but gives the marketer more exposure compared to the ‘keywords’ match type.


Example: If your phrase match keyword is “men’s leather shoes,” then your ad will display for such searches as “wholesale men’s leather shoes,” “available styles of men’s leather shoes,” or “top-quality men’s leather shoes.”


  1. Broad Match Keywords

Broad match keywords shows ads for all the searches that include the keyword, phrases with the keyword in any position, and similar terms. This match type offers the larger audience, although it is potential to attract less specifically clicks.


Example: In this way, if your broad match keyword is men’s leather shoes, your ad might show to these searches as well, including leather footwear for men, men’s shoes, and best leather boots.

Using Google Ads to Increase Sales and Revenue

Setting Up Your Google Ads Campaign

  1. Define Your Goals



Perhaps, the most important preparation step that needs to be taken before developing the campaign is to identify objectives. Common objectives include:


  • Increasing Website Traffic: Bring more traffic to the Site.
  • Generating Leads: Obtain the leads of people who might consider the product.
  • Boosting Sales: Directly always aim to cause an increase in the sales of products or services.
  • Brand Awareness: Take a step to raise awareness and attention to your brand /business. 
  1. Conduct Keyword Research



Keyword research is one of the cornerstones that must not be overlooked when constructing Google Ads campaigns. Here’s how to do it:Here’s how to do it:


  • Brainstorm Keywords: Begin by identifying key words that are associated with the nature of your business, the goods or services that you offer.
  • Use Keyword Tools: Anyone can use other tools to look for more keywords with more search volume and consider the competition with such keywords as Google Keyword Planner, SEMrush or Ahrefs.
  • Group Keywords: Accumulate keywords into CBT ad groups, subsequently since it better to make groups out of themes or possibly product types.
  1. Create Compelling Ads



Your station ids should also be very appealing so that people can click on the ads placed by you. Here are some tips:


  • Write Clear Headlines: Use the same keywords in the headlines but make them short and catchy.
  • Highlight Benefits: The concerns here should be on the positive side of the change or addition you are marketing. Try to make the copy as persuasive as possible to prompt the users into clicking.
  • Include a Call to Action (CTA): Motivate users to complete a desired action by using the specific call-to-action messages such as “Buy Now,” “SignUp,” or “MoreInfo”.
  • Use Ad Extensions: Increase their advertising messages with such features such as phone numbers, links in specific pages, or the customer feedbacks.
  1. Set Up Landing Pages



The landing page is the first page that the user first sees once they clicked on your ad. It should be relative to the ad and must not interrupt the user’s experience in a negative way. Follow these best practices:


  • Relevance: Also, the page that the ad leads to should have a similar message and contain the keywords used in the ad.
  • Clarity: This should include simple and clear headlines, short texts and great and exquisite graphic design.
  • Conversion Focus: Use prominent CTA buttons and avoid including additional links to capture the consumers’ attention.


  1. Configure Campaign Settings



Adjust your campaign settings to align with your goals:Adjust your campaign settings to align with your goals:


  • Budget: Therefore your daily or monthly budget should be an estimate of the total business spending on advertisements.
  • Bidding Strategy: But, you should select some bidding strategies that meets its goals whether it is manual CPC, enhanced CPC, target CPA and others.
  • Targeting: When you set your targeting parameters you ought to do this per the location, the demographics, as well as the device utility.
  • Ad Schedule: Specify when your ads will be displayed, days of the week or time of the day.


Optimizing Your Google Ads Campaign


Therefore, after launching your campaign, the process of optimisation is key to effectively driving results and profits. Here are key strategies for optimizing your campaign:Here are key strategies for optimizing your campaign:


  1. Monitor Performance Metrics



Regularly review your campaign’s performance metrics, including:Regularly review your campaign’s performance metrics, including:


  • Click-Through Rate (CTR): The number of clicks received as a proportion of all those served with an impression. If the CTR is high then the news fed and placed are likely to elicit interest from the users.
  • Conversion Rate: The ratio of the clicks through to the actual number of conversions or sales that are made. This is usually the main target when it comes to enhancing ROI to great optimally.
  • Cost Per Click (CPC): The average cost per click you pay toward each click. The best strategy is usually to achieve the goal of lowering CPC and simultaneously working to enhance or even improve the conversion rates.
  • Quality Score: A quality score of more than 7 comes with an option of lowering the CPC and getting a better placement of the advert.
  1. A/B Testing



A/B testing mean launching two or more versions of the ad to see which one works best. Test different elements, such as:Test different elements, such as:

  • Headlines: Use varied headlines and see the effect that each will bring in terms of click through rates.
  • Ad Copy: Tweak and test out different ad copy that you would like to use as your final copy for the advertisement.
  • CTAs: Convert different CTAs and identify which among those is capable of generating the highest conversion rate.
  1. Refine Keywords



Regularly review and refine your keyword list:Regularly review and refine your keyword list:

  • Expand Keywords: Paid search and keyword research to identify new keywords to target from the search query reports.
  • Pause Low-Performing Keywords: It is advisable to stall or even eliminate those keywords that do not yield the intended results.
  1. Optimize Landing Pages


Continuously improve your landing pages to boost conversions:Continuously improve your landing pages to boost conversions:


  • A/B Testing: Alter the layout and text of your landing pages and discover which ones work best.
  • Improve Load Speed: This is because those landing pages which have high levels of bounce rates need to tested and optimized for speed.
  • Enhance User Experience: Ensure that users are easily directed in case they need to have a look at anything on the landing pages.
  1. Adjust Bidding Strategies



Optimize your bidding strategy to maximize ROI:Optimize your bidding strategy to maximize ROI:


  • Manual CPC: Tweak bid prices on keywords on case by case basis depending on their results.
  • Automated Bidding: Employ target CPA or target ROAS as he automated bidding strategies for optimizing the bids according to your goal.


  1. Utilize Ad Extensions



Ad extensions offer further details of the advertisements and help in enhancing the limelight of the ads. Use extensions like:

  • Sitelink Extensions: Link individual points or paragraphs of web-sites to certain web-pages.
  • Call Extensions: Also, add your telephone contact to increase chances of people calling you.
  • Location Extensions: Use the sign to display your business location for the purposes of attracting local clients.
  • Review Extensions: Show patrons’ positive feedbacks to encourage others to believe that the service is worthy their patronage.
    Using Google Ads to Increase Sales and Revenue

Case Studies: Success Stories with Google Ads


  1. An E commerce store increases its sales by 150 percent

One of the implementations carried out by an online clothing retailer was to use Google Ads to boost sales towards the period of the holiday. Abiding by the high-intent keywords, improving product listings, and enabling shopping ads the store experienced 150% sales growth and 200% ROAS.


  1. Local service provider increases leads for a business three folds

Renin Geta Plumbing & Drain Services Inc, a local plumbing company wanted to get more leads and thereby adopted Google Ads. Thus, focusing on local keywords and incorporating the call extensions, the company multiplied its leads in three months.


3.SaaS Company Increases Subscriptions by 75%


An SaaS firm targeting to enhance the subscription rate from the Google Ads. They achieved this by posting sweet and attractive creatives on the landing pages, use of retargeting campaigns and as a result, the company secured the subscription units by 75% and also decrease the CPA price by 30%.



Of all the forms of internet marketing, Google Ads is the most effective and efficient way of increasing your both your sales and revenue. As a result of this article, you will be able to grasp the basic and advance workings of Google Ads, the fundamental of setting up your campaigns and the subsequent steps that can possibly be taken to ensure that you gain your targeted return on investment and meet your business objectives.

Device Doctor India is the right place for creating apps, web sites along with Digital Marketing services. Our team of specialists will assist you in getting the most out of Google Ads and dramatically increase your sales. To find out more about us, and how we can benefit your business in the online environment, please get in touch with us today.


The positive experience of expanded access to sales through the help of Google Ads is waiting.


For more detailed guidance on setting up conversion tracking and maximizing your ad performance, be sure to read our next blog: How to set up conversion tracking in Google Ads for sales and revenue . the connection between the input and the output and how to establish it.