Client Overview

Client:lmtradingllc
Website:https://lmtradingllc.com/
Industry: Wholesale Garments

 

About lmtradingllc

 

LM Trading LLC is a wholesale trader which was established in the year 2002, and the company deals mainly with ready-made garments. Based in Murshid Bazar, Deira, Dubai, LM Trading LLC has its outlets in Dubai and additional offices in India and Dubai thus effectively competing for the position of a wholesale market player. The company serves various markets in the GCC and West African region with products such as undergarments, T-shirts, trousers, ladies’ garments, towels, napkins, and companies’ fast-moving consumer goods.

However, LM Trading LLC has some issues related to the online sales strategy of the company that this writer discovered during conducting the research. In order to overcome these setbacks as well as harness this e-commerce opportunity, the company intended to create an effective e-commerce site. In doing so, their target was to create a sales support system that would aim at increasing the level of interaction with the clients, facilitate the process of purchasing, and hence increasing the rate of sales. The challenge given to us was to create and deploy a solution, which would satisfy these requirements and would complement their business targets.

Client Needs and Objectives

 

  1. E-Commerce Functionality

LM Trading LLC require a well rounded e-commerce application that will allow the customer and easy access to the company’s ecommerce site. Specifically, different categories of products had to be provided, as well as the platform containing a secure payment method to help consumers with shopping.

  1. Deals and Offers Page

The company was necessary to add a page or section for targeting on the current promotions and sales. Hence, This page was vital to the company’s strategy of obtaining new clients and getting the existing customers to come back for more through the incorporation of great offers on the page.

 

  1. Category Pages

Hence, For easy products’ search the store needed thoroughly structured category page at LM Trading LLC. Thus, These pages were required to show products falling under different segmentation like Men, Kids, Towels, and FMCG. Additionally, There are some recommendations that can be given for each of the categories’ page, including displaying filtering options on the top to help customers to quickly navigate to the desired products.

 

Project Objectives

 

Hence, Device Doctor India met L M Trading LLC with an objective of the client to improve the company online presence and make online business easy through the sales of stocks through an e-commerce site. The primary objectives were:

 

  • E-Commerce Functionality: Additionally, Develop a store through which the customer could have an easy time searching for the products he wanted to buy.
  • Deals and Offers Page: Create a separate page to inform the visitors about the current and upcoming offers.
  • Category Pages: Therefore, Create data segments for Men, Kids, Towels and FMCG as the products categories.

 

Solution

 

1. Website Design and Development

 

  • Discovery and Planning:

    Based on the characteristics of LM Trading LLC, such as the business model, target clients, and competitors, it is possible to gather specific requirements. Hence, This would make sure that the website meets their needs and requirement fully. 
  • Design:

    Due to the nature of LM Trading LLC’s specialization, we designed an innovative and minimalistic interface that entirely matched the company’s logo. Hence, It included the collection of high quality images and clear structure in accordance with the layout which was designed for the desktop, tablet, and mobile versions. 
  • Development:

    The web site was developed based on the stable e-shops solution with product catalogue, safe payment systems, and clients’ accounts. Hence, They emphasized on making site performance and security efficient.

 

 2. E-Commerce Functionality

 

  • Product Catalog:
    It was separated into sections such as Men, Kids, Towels, and FMCG where each of them had a separate page for more ease.
  • Shopping Cart and Checkout:
    The simplified layout of the shopping cart enabled the customers to add items/ view their selections, and make payments. Hence, Availability of many payment methods guaranteed that the transaction would be safe for the clients and comfortable for the store.
  • Search and Filtering:
    Hence, Some of the features made available regarding the search funnel and the filters assisted the customers to identify the products of his or her interest either by the type, size, color, or the prices of the products.

 

3. Deals and Offers Page

 

Therefore, To ensure an easily navigable site and to inform the customers of the available promotions the current deal page was designed in an eye-catching manner. This page was designed to:This page was designed to:

 

  • Highlight Promotions:
     Potential discounts should be introduced and presented to the customers continuously in order to encourage them more and more to buy goods from your store.
  • Update Easily:
    Additionally, Provide LM Trading LLC with the possibility to update promotions’ information with the help of which customers will always see the current ones.

 

4. Category Pages

 

  • Men’s Apparel: Published several male attire products such as undergarment, T-shirt, and trouser with clear and descriptive images.
  • Kids’ Apparel: Being arrange in such a way that allows parents to easily locate appropriate clothes for children.
  • Towels: Therefore, Display various categories and subcategories of towels and allowed the users to sort by the fabric, color, and measurement.

Results

 

The new website brought several key benefits:

 

  • Enhanced User Experience: The high interaction level and, therefore, the efficiency, due to the simplicity of the interface and usability.
  • Increased Sales: Therefore, Primarily, utilizing the administration panel as a management tool for product placement and the deals page added to the visibility of the products, which had a positive impact on the sales figures.
  • Improved Product Visibility: Enhanced and better organized category pages as well as increased functionality of search interfaces helped customers to locate and buy products.
  • Stronger Online Presence: Improved search results and visitors’ traffic played crucial role of expanding LM Trading LLC’s audience.
  • Higher Customer Satisfaction: Hearing good things and retaining customers reiterate the fact that the overall shopping experience had been enhance.

Conclusion

 

Thus, the successful development of the LM Trading LLC’s e-commerce website was a direct response to its goals and objectives that offered the company a strong online platform for making wholesale trades. Therefore, I was successful in providing efficient user experience concepts and features, arrangement of products as per categories, and the product’s marketing features that helped LM Trading LLC bring about improvements in the company’s services provided to their customers and market positioning. The implementation of the new website was not only helpful in simplifying the sales but also in marketing LM Trading LLC as the wholesale readymade garments market player.

Being consistently involve in e-commerce development, Engage E-Commerce has proved to be a professional and reliable partner of LM Trading LLC, who successfully implements its individual e-commerce strategy, thus increasing sales and customers’ satisfaction. Device Doctor India look forward to continuation of the cooperation and contributing to managers’ further achievements in the comparatively saturated sphere of wholesale.

 

FAQs

  1. What services does LM Trading LLC offer?
    Hence, LM Trading LLC is engage in the business of exporting and importing readymade garments, undergarments, t-shirts, trousers ladies’ garments, towels napkins, FMC Rs, etc. 
  2. What are the key features of the new e-commerce website?
    Convenience is another strong side of the website: it offers secure payment; the search and filtering options are rather developed; there are separate pages with the information about the discounts and special offers. 
  3. How does the deals and offers page benefit customers?
    The deals page features promotions and any current available discounts in a conspicuously readable place and is therefore simple for the customer to locate and utilize. 
  4. How are products categorize on the website?
    Additionally, They are classified into departments like Men, Kids, Towels and FMCG, which has its own page and filters for quick search of products. 
  5. What improvement were seen after the website launch?
    Hence, The modification of the new website caused the increment in customers, sales, easy navigation, visibility, and online reputation of LM Trading LLC.  Thus, Customer satisfaction was up significantly as well.