Best technology for business website

The technology you select for your business website is one of the most important decisions with respect to performance, security, scalability, and long-term cost. While websites have traditionally been viewed as an online presence only, they are now a key source of leads, revenue, and trust in your business.

Companies often make poor choices when selecting their business website technology because they select it based on trends or low upfront cost, rather than on actual needs.

This simple, practical guide will provide you with the necessary steps for selecting the correct website technology and will not overwhelm you with technical jargon.

Why Website Technology Matters

The way your website works behind the scenes is determined by your selected website technology. Selecting the wrong technology for your business website can result in slow page load times, less security, lower search engine ranking, and potentially costly website rebuilds.

When you select the correct website technology, it will help you with:

Better search engine rankings
Faster page loads
Easier scaling of your business as your business continues to grow.
Cutting costs associated with developing and maintaining your website
Providing a better experience for your end-users.

Step 1: Define Your Business Goals Clearly

You need to know what you want to do with your new website before you select any type of platform or framework. Consider these questions:

Will it generate new leads?
Are you intending to sell products/services on it?
Will customers be able to use the site to login or create an account?
Is content marketing a primary focus for the business?

How you answer the above will dictate the complexity of the technologies you will require. A simple brochure site will need a different tech stack than an elaborate e-commerce platform, for example.

Step 2: Identify the Type of Website You Need

Every type of business website also has its own unique technical requirements:

A standard, informational business website.
Lead Generation sites.
Full e-commerce sites.
Web Applications or SaaS products.
Portfolio or Content sites.

When selecting technology to build your site without knowing which type you need, you may either end up overbuilding on a low-end website or underdeveloping a top-end site.

Step 3: CMS vs Custom Development

The next key decision must be made.

Content Management Systems (CMS)

CMS platforms allow you to manage content easily without coding.

Best suited for:

Businesses of all sizes (small and medium)
Blogs and websites for services
Businesses with frequent content changes

Some of the more common CMS platforms are WordPress and Drupal.

Custom Development

Custom Development provides flexibility and performance for specialised requirements.

Best suited for:

Complex workflows
High-traffic platforms
Custom integrations and automation

Deciding on either a CMS or Custom development will depend on the level of uniqueness and scalability required for your website.

Step 4: Choosing the Right Front-End Technology

Selecting an Appropriate Front-End Technology

Front-end technology controls the way in which users will interact with your site.

Standard HTML/CSS with JavaScript is adequate
CMS theme-based systems are extremely useful

For advanced applications:

React, Vue, or Angular will create a much faster, interactive user experience.
These technologies are best utilised for creating dashboards and dynamic platforms.

Do not use advanced framework technologies if they are not required by your business and/or website

Step 5: Selecting Back-End Technology

The back-end is responsible for managing the flow of data, business logic, and external system integration.

Common choices include:

PHP (including WordPress and Laravel)
Node.js – Used for building real-time applications
Python – Used for building data-intensive platforms

Your back-end choice should focus on:

Performance
Security
Availability of developers
Long-term support

Step 6: Mobile Responsiveness and Performance

Over 50% of consumers use their mobile devices to view websites. Therefore, it is critical that your chosen technology be able to support responsive design and allow for the quickest loading time on mobile devices.

Important considerations:

Mobile-first design support
Lightweight code structure
Fast server response times

Additionally, mobile performance can influence a website’s ranking on Google search results.

Step 7: Security and Data Protection

As an owner of a company, website security is very important. The technology for your website should provide:

SSL Certificates
Security Updates are completed regularly.
Secure Log-ins
Data is handled securely.

If the website accepts either type of payment or personal data from the user, you will have to meet specific compliance requirements from day one.

Step 8: Scalability for Future Growth

Your website should continue to grow along with your company.

Ensure that your technology supports:

The ability to easily add features,
The ability to accommodate growth in traffic,
The ability to incorporate third-party technology,
The ability to expand into mobile applications and/or APIs.

Choosing Scalable Technology prevents expensive rebuilds in the future.

Step 9: SEO Compatibility of Website Technology

Search Engine Optimization (SEO) starts with the technology you use.

SEO-driven website platforms will allow for:

Clean URLs
Fast page loading
Proper heading structures
Schema markup
Easy content optimization

Without SEO-friendly technology, it doesn’t matter how great your content is; it probably won’t be found by search engines.

Step 10: Budget and Maintenance Planning

Initial development costs are just a portion of the total cost.

You will also need to account for:

Ongoing maintenance
Plugin or licensing costs
Hosting expenses
Developer availability

Cheap technology can be very costly in the long run, as it may limit your business growth or performance.

How Device Doctor India Helps You Choose the Right Technology

Device Doctor India assists companies in choosing the appropriate website technologies that are consistent with their strategic objectives, financial resources, and planned future growth. The company works with clients to evaluate their overall web development requirements and make specific recommendations regarding which CMS or custom shell to use, as well as offering recommendations on how to design their website for optimum security, scalability, and search engine optimization (SEO). By leveraging the knowledge and expertise of the Device Doctor team, companies are less likely to incur expensive errors and will ultimately create a website designed to succeed over the long haul.

Conclusion

When deciding which technology to use to build your website, you should consider what technology best supports your company’s overall mission. When the job of building your website matches the technology you choose, you can expect to see an increase in sales as opposed to a decrease. A well-thought-out plan and selection of the right technology will result in better website performance, enhanced website security, and greater ease of scalability for your company over time.