Being at the top of the game in a constantly evolving business of digital marketing is the only way to ensure the existence of your business in the right sight of prospective customers. No business in the world, irrespective of the size, wants to remain behind others in terms of online presence and drawing more visitors, leads, and converting all such leads into potential customers. There are many ways to increase online presence, but one of the most powerful, ignored ways through ad submissions into all the search engines is the key to success. This strategy is so simple and efficient; one can think of it as a game-changer when it comes to revamping SEO efforts.
In this in-depth and informative guide, we’ll also talk about the role ad submission plays in SEO and why it should be imperative to any business and how you can use ad submission for growing your online presence. We also outline the best 20 ad submission sites to get you going.
What is Ad Submission?
Posting ads means making your offers from your business, product, service, or events appear on classified ad posting sites. Such a platform affords businesses a free or low-cost listing of their advertisements, thereby increasing the chances that those offers increase their visibility to a bigger group.
Why is Ad Submission Important for SEO?
Ad submission serves as an instant outlet to directly market your business, and it also has a lot of indirect benefits that can contribute greatly to your SEO strategy. Here’s why ad submission matters to your SEO:
1. Increased Backlinks
Backlinks also called an inbound link are one of the essential functionalities for proper SEO. While posting on a classified submission site, it is possible to have links to your website in several websites. Because the search engines regard these links as authentic and trending, having more quality backlinks will be getting more rank in SERPs.
2. Improved Visibility
Submission sites for your ads can bring thousands of visitors each day. This means that your business will reach huge and diversified numbers. Normally, improved visibility results in more website traffic. This can influence the ranking of your website in the search engines. Higher engagements of clicks and visits through these ads indicate to the search engines that your website is active, hence leading to a better SEO performance.
3. Cost-effective marketing
Another advantage of publishing an advertisement is that it is relatively inexpensive. There are several classified advertisement submission websites that allow you to list your ads on their websites for free. So, with this form of advertising, you would not incur so much expenditure while utilizing the various ad forms, and if you have premium ads, it would again cost you lesser than other ways of marketing.
4. Local SEO Benefits
There are many ad submission websites that allow you to target specific geographic areas. This is relevant for businesses that will need to focus on local customer exposure. You may find that the local SEO rankings have improved as a result of submitting relevant ads for the location. Highly important for restaurants, service providers, and other retail businesses are local clientele since they require a powerful local customer base.
5. Enhanced Brand Awareness
Making your business visible to consumers through recurrent postings of adverts on various platforms should help your business build a greater awareness of the brand, thus higher trust and credibility. Brands are more likely to be known to potential customers as they are seen more online.
6. Higher Conversion Rates
Because they are generally targeted traffic sites, in their search efforts, people usually coming to those sites will be looking for specific products or services, making them probably better converters in terms of paying customers than more general types of marketing.
How to Get Started with Ad Submission for SEO Success
Ad submission appears to be very intuitive, but nonetheless, there are a number of strategies and best practices that have to be followed in order to tap into the full benefits of ad submission in SEO.
1. Create Compelling Ad Copy
In fact, the only way towards a successful ad submission is by providing that you create interactive yet informative ad copy. Make sure to highlight unique selling points and include clear CTA-soliciting users to click on your ad. Also, ensure your ads are concise yet descriptive enough to catch the eyes of potential customers.
2. Use relevant keywords
Add appropriate keywords while creating the ad, so people typing those keywords might look for your product or service. Optimization of keywords is one of the most important factors of SEO. Here, you will get more discoveries of your ads through organic search if you apply keyword ads.
3. Select the Right Category
Most ad submission sites are also categorized into some type of industry, product, or service. Make sure, when placing an ad, you are using the right category for your business. This way your ad will only reach the people who convert, converting more.
4. Include Contact Information and Links
Don’t forget to include accurate contact information in your ads-from your business’s phone number to your email. Link to your website-most importantly. The link back from the ad submission website to your website is one of the most important SEO considerations, as it helps build the authority of your site within the search engines.
5. Monitor Performance
Once you place your ad, you want to track how your advertisements are performing. Many ad submission sites give you access to analytics or some minimum insight into how well your ad is performing. Most commonly, people track views, clicks and conversions, which help them optimize ads to get better results.
Top 20 Ad Submission Sites for SEO Success
Now that we’ve covered the importance of ad submission for SEO, let us now identify some of the top 20 ad submission sites that you can use to post free of charge or minimal spends in order to create awareness about your website. The choices were based on high domain authority and huge users base numbers, which can result in compelling impressions to positively affect the SEO of your website.
Best Practices for Effective Ad Submission
To make sure to get as much value out of your ad submissions, here are some best practices to help maximize how exposed and relevant your campaign will be.
1. Refresh Ads
You update your ads from the ad submission sites by renewal or refreshing. Some of them enable features that keep them fresh with time. It is especially crucial for ads with short-time offers or promotions.
2. Place your ads across Versatile Platforms
Do not limit posting to one website. Posting on multiple classified sites ensures bigger audiences see them. A good starting point is the list of the top 20 sites presented above.
3. Focus only on high authority sites
Not all ad submission websites are the same. Focus on those that have a higher DA. These sites generally have a more positive impact on your SEO campaign by providing you with quality backlinks.
4. Pay for Premium Exposure
Free ad submissions are good for those who don’t have much to spend, but there are many ad submission sites that also present premium options that will get your ad more visibility. Consider the paid options so your ad will have better placements and viewings.
5. Consistency
Consistency is an important principle in ad submissions. Make sure that this action does not go on a break. Put it in your marketing calendar every week or month. For sure, your business will stick on the minds and in the minds of potential customers, as well as the search engines, to present it to the world as active and relevant.
Conclusion
One great, yet underexploited, weapon in the arsenal of SEO remains ad submission. Promote your brand for free or low cost with free classified ad platforms, and maybe achieve rich backlinks that enhance your ranking on search engines. But the benefit of ad submission does not end with increasing visitors to your website. It may also have an impact on your local SEO, starting from increasing conversion rates through higher awareness of your brand.
Whether it is small or big, submission of advertisements has to form a vital part of your strategy in digital marketing. With the right approach, you can make your presence stronger and more effective online and eventually stay ahead of the curve in today’s dynamic digital world.
Need professional aid in managing your ad submissions and SEO strategy? Device Doctor India is one of the best SEO companies and a leading digital marketing company, which can give you expert advice to take your business forward. Stay in touch with us for an individualized marketing solution!
