Client Overview

Industry: Pharmaceutical Excipients

Website: https://aromaticcellulose.com/

Client: M/S Aromatics

Introduction

As observed, the pharmaceutical excipients industry is similar to every other industry in the global market and thus needs to have a proper digital platform in order to establish its positions on the international market. M/S Aromatics has been involve in the manufacturing and supply of cellulose derivatives and the organization identifie the need for an advance website and hence approache the competition. Aromatics has a decade of experience and has served clients across the globe, including Russia, Indonesia, and Turkey, among others, so they desired a powerful website to host their abilities. To this effect, they collaborated with Device Doctor India, a marketing and web development company.

Pharmaceutical Website

The Challenge

 

About five months ago, M/S Aromatics came to Device Doctor India with a fully formed idea for their new website. They needed a platform that would:

  1. Showcase Industry Leadership: Provide a professionally designed, modern website that reflects their corporate position in the pharmaceutical industry.
  2. Highlight Product Categories: Encourage Pharmaceutical Excipients, Food Additives, Industrial Applications, as well as Other Products subcategories.
  3. Global Appeal: Make sure that the website communicated to an international client and included the aspect of the company being in different countries.
  4. Ease of Access: Thus, A few of the basic pages that should be include are Home, About Us, Contact Us, and a link that would take the user to download our brochure.
  5. User-Friendly Design: As a core design principle, adopt an effective user experience design across devices.

Understanding the Client: M/S Aromatics

 

M/S Aromatics was started in 2009 and has become one of the world’s largest buyers and sellers of cellulose derivatives. The company is based in Kota, India, and is into the business of manufacturing and supplying ‘Pharma Excipients’ strictly manufactured as per the IP Indian Pharmacopoeia. Hence, Their commitment to quality, innovation, and sustainable ideas has placed them as one of the most trusted companies in the pharma sector.

 

Device Doctor India: The Ideal Partner

 

Due to the expertise of Device Doctor India in web and marketing, they were the right fit for Aromatics. The approach of the company to web development is based on the understanding that a solution has to be tailor-made and will be in harmony with the client’s ideal condition. Thus, their mission to build an individual approach with client solutions and holistic methods was ideal for Aromatics’ desire to boost their online capabilities.

The Development Process

 

Device Doctor India systematically designed the Aromatics website, employing key strategies to meet the client’s objectives.

 

  1. Discovery and Planning


    This was followed by the initiation and discovery phases of the project. When dealing with Device Doctor India, the company’s team got to know the workings of Aromatics and its needs.

  • Target Audience Analysis: Device Doctor India duly consider the global audience that has been serve by Aromatics, which comprises buyers such as pharma companies and distributors, as well as working professionals in related professions.
  • Competitor Research: In assessing the strengths and weaknesses Aromatics may have, the nature of the websites of competitors was also review so as to establish their typical features and gaps that, once close, would make Aromatics’ website the best in the market.
  1. Design and User Experience


    Once the needs analysis of aromatics was established, the next step was to get into the design process. Hence, The objective was to design a website that was graphically intensive, intuitive in terms of the layouts and well in tune with the Aromatics logo.

     

  • Homepage: The homepage was designed to be the gateway to all key information. Homepage: Significantly, the homepage was intended to be a single access point to all pertinent information. Hence, This was a site of contemporary appearance with reasonable navigation to all the categories of products and a dedicated tab for the download of brochures.
  • About Us: This web page showcase general information about aromatics, including their background, their reasons for being and what they stand for. It also focused on their internationalization and their leadership in the respective industries.
  • Product Categories: Specific webpages were develope for pharmaceutical extracts, food additives, industrial uses, and other products. Every page contained the specifications, advantages, and uses of the products presented, so the user could easily orient himself.
  • Contact Us: The Contact Us page served the purpose of having a simple-to-fill form and some important contact information through which any potential client or partner can approach this company.
  • Download Brochure: A Download Brochure bar was insert in visible positions throughout the website so as to ensure that visitors could further read more information about the products and services offered by Aromatics.
  1. Content Development


    The content was a vital aspect of the website and this was important due to the technical products that Aromatics dealt with. In addition, Device Doctor India had a collaboration with Aromatics to supply it with content that was useful, interesting, and appropriate for the company’s brand.

     

  • Product Descriptions: The end product category page include a brief description of the product, the features and benefits of the product and the industry in which it can be use. The content was deliberately create to appeal to the educated heads of the common man and the businessmen in the industry.
  • Company Story: There was the history of Aromatics’ establishment from 2009 to the present, when it became the leader in the world. Hence, The content focuses on their commitment to being future-oriented, quality-driven, and sustainably resource-oriented.
  • Values and Mission: Guiding Aromatics’ values of quality assurance, innovation, sustainability, and impact, Device Doctor India made sure to incorporate them into the fabric of the site.
  1. Development and Testing


    The development phase was set to start after the design and the content to be posted on the home page had been decided. Consequently, the developers of Device Doctor India ensured that, apart from having a good-looking website, it was also a good-functioning website.

     

  • Aromatics implemented an easy-to-use content management system (CMS), allowing them to update and maintain the content on the site.
  • SEO Optimization: It also paid particular attention to SEO best practices across the website with a view to drawing good organic traffic. Some of them are meta tags, headers, and content optimization, or what is commonly refer to as SEO copywriting.
  • Responsive Design: Mobile compatibility was achieve since the website has been develope in such a way that it will be easily viewable on any of the devices that are commonly use, including desktops and mobile phones.
  • Testing and Quality Assurance: This website underwent various testing sessions to check for issues related to usability, browser compatibility, and performance. Any problems encounter were address immediately.
  1. Launch and Post-Launch Support:


    Only after a series of tests and gaining the approval of the client was the website was successfully launched. Device Doctor India was involve post-launch to run support as and when required for a smooth sail through the change.

  • Training: The members of Aromatics were also traine as to how to operate the CMS, edit content, and administer the site.
  • Maintenance and Support: The company, Device Doctor India, also remains available to provide support on the maintenance and update of this website to provide safety and functionality.

Results and Impact

 

Indeed, the website has been of great importance to M/S Aromatics in helping them to accomplish their business objectives as well as embracing the company as a global leader in the provision of pharmaceuticals.

 

  • Global Reach: In terms of the website design and content, which give out the firm’s ability to market aromatics and its presence in over ninety countries in the world,.
  • Improved User Experience: This is achieve through easy-to-use navigation and real-time display, due to a larger screen size, hence helping users get the information that they require.
  • Increased Visibility: SEO optimization has also enhanced the ranking of the website in the search engine, thereby increasing traffic generated from organic search and increasing visibility in the market.
  • Stronger Brand Identity: Firstly, this website creates brand images for Aromatics in terms of quality, innovation, and sustainability to enhance their company image.

The website designed by Device Doctor India for M/S Aromatics has come out as expected and even more. Having focused on understanding Aromatics’ mission, Device Doctor India has developed an outstanding web presence for the company by using the company’s knowledge of this domain. Therefore, It has now become a very useful means via which Aromatics can reach out to its clients across the world, display all its range of products and propel the organization on a journey toward achieving its full potential in the pharmaceutical industry.

 

FAQs

 

Q1: What was the main objective of the new website for M/S Aromatics?
Ans- The main objective was to create a website that effectively showcased Aromatics’ leadership in the pharmaceutical industry, highlighted their extensive product range, and catered to a global audience.

 

Q2: How did Device Doctor India ensure the website catered to different industries?
Ans- Currently the main product offering of Device Doctor India has dedicated pages for each industry. sector; pharmaceutical extracts, food additives, and industrial products. Rich in descriptions of products and considerably oriented for the definite category of customers, every one of the pages.

 

Q3: What role did SEO play in the development of the Aromatics website?
Ans- Another important aspect that was greatly enhanced by SEO was the visibility of the website in the search engines. SEO was also integrate into the web site when meta tags, headers, body text, and other parts of the web page were adjust to reflect key phrases to improve Device Doctor India.

 

Q4: How does the website reflect Aromatics’ commitment to sustainability?
Ans- On the home page of the website, there is a section defining the key values that govern Aromatics operations; this section covers the company’s green values. Hence, Some of their environmental programs and their efforts towards improving the world’s health are well promote throughout the website.

 

Q5: What ongoing support does Device Doctor India provide post-launch?
Ans- Device Doctor India also offers the services of constant maintenance to guarantee the website’s functionality and security and updates periodically. They also provide professional development for Aromatics’ staff on how to input and manage the website.